Stage of PLC
(i) Introduction (ii) Growth
(iii) Accessible (iv) Maturity
(v) Decline (vi) Attitude
| A. | i, ii, iii and iv |
| B. | ii, iii, iv and v |
| C. | i, ii, iv and v |
| D. | All of the above |
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Option: C Explanation : Click on Discuss to view users comments. Ponnu prasad said: (7:31pm on Saturday 28th November 2015)
The stages comprises of introduction, growth,maturity, saturation,decline,abandonment.
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Assertion (A). Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.
Reason (R). It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.
| A. | Assertion (A) and Reason (R) both are true |
| B. | Assertion (A) is true but Reason (R) is not true |
| C. | Assertion (A) is not true but Reason (R) is true |
| D. | Assertion (A) and Reason (R) are true and Reason (R) is the reason of Assertion (A) |
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Option: D Explanation : Click on Discuss to view users comments. |
Market control process consists
| A. | Formation of Performance standards |
| B. | Performance Appraisal |
| C. | Correcting Deviations |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
The marketing plan provides both
| A. | The vision and the cost |
| B. | The vision and the direction |
| C. | The vision and control |
| D. | The vision and the post |
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Option: B Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Functions of Marketing Process) List-II (Area)
(a) Functions of Exchange 1. Selling
(b) Transfer of Ownership 2. Buying and Selling
(c) Functions of 3. Transportation
(d) Facilitating Functions 4. Financing
5. Costing
| A. | Codes: (a) (b) (c) (d) 1 2 3 4 |
| B. | Codes: (a) (b) (c) (d) 4 2 3 1 |
| C. | Codes: (a) (b) (c) (d) 3 1 2 4 |
| D. | Codes: (a) (b) (c) (d) 2 3 1 4 |
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Option: A Explanation : Click on Discuss to view users comments. |
