A marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically a business plan that presents information regarding the market in which you are operating in. It deals with various factors.
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
SWOT stands for Strength, Weakness, Opportunity, and Threat. It is a structured planning method that evaluates those four elements of a project or business venture. It can be carried out for a huge range from a company, product, place, industry to person.
1)Strengths: characteristics of the business or project that give it an advantage over others
2)Weaknesses: characteristics that place the business or project at a disadvantage relative to others
3)Opportunities: elements that the business or project could exploit to its advantage
4)Threats: elements in the environment that could cause trouble for the business or project