Explanation : Communication exposes facts, opinions,
etc., before communicators; this leads to
travel of information to them; information
persuades the communicators to form
certain views and adopt certain attitudes;
which leads to change in their behaviour.
Explanation : Mass media plays the constructive role
of dispensing information, increasing
public awareness, influencing public mind,
collecting and conveying public opinion and
attitudes towards certain issues. The process
transmits the evolving culture of the society.