Avatto>>UGC NET Management>>PREVIOUS YEAR SOLVED PAPERS>>UGC NET Management November 2017

42. Entrepreneurial Judo strategy aims at which one of the following?

  • Option : A
  • Explanation : Entrepreneurial organizations engage in “entrepreneurial judo” when competing with resource-rich organizations. Entrepreneurial judo is opportunity-driven regardless of the firm’s resource constraints. Three key elements of an entrepreneurial judo strategy are agility, flexibility, and leverage. Drucker notes three situations where entrepreneurial judo may work best, namely, in a rapidly changing environment, in a situation where a market leader may not find an opportunity worthwhile, or in a situation where the market leader refuses to make their current products or processes obsolete or refuses to creatively destroy existing competencies and construct new ones. Entrepreneurial judo enables firms with limited resources to compete with established market leaders. “Hits them where they ain’t”; that is, an entrepreneurial judo hits the competitors in their weak areas before the competitors become aware of their competitive challenges.
    Fast and flexible entrepreneurial organizations take on market leaders not only in high-tech sectors such as computer hardware and software but also in traditional, low-tech sectors such as retail. They do so using entrepreneurial judo. In judo, a combatant uses the weight and strength of his opponent to his own advantage.
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45. Match the items of List (I) with those of List (II); and choose the correct combination:

(a) Ethics are the principles of conduct governing an individual or profession.(i) John Donaldson
(b) Ethics is the discipline dealing with what is good and bad, or
right and wrong, or with moral duty and obligation.
(ii) Keith Davis
(c) Ethics are a set of rules that defines right and wrong conduct.(iii) Shea
(d) Business ethics, in short can be described as the systematic study of moral (ethical) matters pertaining to business, industry or related activities, institutions, or practices and beliefs.(iv) R. Wayne Mondy

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