Avatto>>UGC NET Management>>PREVIOUS YEAR SOLVED PAPERS>>UGC NET Management December 2019

58. Whistleblowing is normally unjustified in case of the following:
(a) Ulterior motive, Breach of trust
(b) To protect public interest
(c) Insufficient evidence
(d) To inspire other employees
Choose the correct option:

  • Option : B
  • Explanation : A whistleblower is a person who comes forward and shares his/her knowledge on any wrongdoing which he/she thinks is happening in the whole organization or in a specific department. A whistleblower could be an employee, contractor, or a supplier who becomes aware of any illegal activities.
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59. Direct marketing is carried out in a variety of ways. Some of the main forms of direct marketing are
(a) Mail order marketing
(b) Telemarketing
(c) Online marketing
(d) Direct selling
Which of the following option is correct?

  • Option : A
  • Explanation : Ditect marketing is the use of the telephone, Internet, and nonpersonal media to communicate product and organizational information to customers, who then can purchase products via mail, telephone, or the Internet. Direct marketing is one type of nonstore retailing. Direct marketing can occur through catalog marketing, direct-response marketing, telemarketing, the television home shopping, and online marketing.
    According to Clow & Baack (2004), the channels of direct marketing include: direct mail, email, catalogs, mass media (television, radio, magazines, and newspapers), internet and alternative media (package insert programs, ride along, and card packs). Kotler, et al. (2008) explain the different forms of direct marketing as direct mail marketing, catalog marketing, telephone marketing, direct response television marketing, kiosk marketing, online marketing, personal selling and mobile phone marketing. Therefore, direct marketing is a result of direct communication and targeted communication with individual customers in order to gather instantaneous, immediate and direct response that focuses on developing long-lasting relationships with customers. Furthermore direct marketing has helped to achieve the the conception of customization, resulting in a more personalized and two way communications with customers that provide the opportunity to create, direct and measure and evaluate the response rate. This helps to achieve the objectives like repeat customers, growing customer satisfaction rate and making loyal and trusty customers.
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