PREVIOUS YEAR SOLVED PAPERS - UGC NET Management December 2018

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31. Match the items of List-I with the items of List-II and choose the correct answer from the code is given below.

List-I (Market segmentation method)List-II (Sample segment)
(a) Demographic(i) Self-values
(b) Psychographic(ii) Convenience
(c) Benefits(iii) Gender
(d) Behavioral(iv) Loyalty

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