Marketing Environment - Marketing Environment Section 2

1. Match the following

List-I (Element of Marketing)List-II (Features)
(A) Place (Distribution) 1. Publicity
(B) Promotion2. Durability or Quality
(C) Price  3. Warehouse
(D) Product4. Margins
 5. Marketing Mix

CODES :

 ABCD
(I)2431
(II)3142
(III)1234
(IV)1324

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2. Match the following

List-I (Decision Models) List-II (Elements)
(A) Brandaid  1. A flexible marketing mix focussed on consumer packaged goods.
(B) Call Plan 2. A model for designing sales and service territories equalise sales workloads, each territory consists of adjacent areas and the territories are compact.
(C) Retailer 3. A model to help sales persons to determine the number of calls to make per period to each prospect and current client.
(D) Geoline 4. A model to help sales persons determine which customers to call on and which product to represent on each call.
 5. A model to help an advertiser to select the best media for a year.

CODES :

 ABCD
(I)1325
(II)3145
(III)1234
(IV)1342

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