1. Match the following
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2. Match the following
3. Which of the following statement is true?
The life cycle of a product has many points of similarity with the human life cycle, the product is born, grown lustily, attains dynamic maturity, then enters its declining years.
The current product mix is said to be optimal if no adjustment would enhance the company's chances of achieving the objectives.
A brand is a name, term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors.
All of the above
4. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called
nonprofit and governmental markets
5. Which is the element of modern marketing?
It emphasizes mutuality of benefit
It is customer oriented
It is operational
UGC NET PAPER 1
UGC NET Management
UGC NET COMPUTER SCIENCE
UGC NET COMMERCE
GATE COMPUTER SCIENCE
CFA Level 1
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