Marketing Environment Section 1

66. Which is the key feature/features of market as per Baker?

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67. The principal function of an electronic market is to facilitate the search for the

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68. To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?

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69. To avoid traffic gridlock in large metro areas, a community might use __________ to discourage travelers from driving during peak commuting hours.

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70. Assertion (A) : Marketing occupies an important position in the organisation.
Reason (R) : Marketing is the function of business concerned with creation of a consumer.

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