1. Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
You must be logged in to post a comment.
2. The internet offers marketers a fast, versatile and inexpensive
Cost of production
Cost of construction
All of the above
3. Which is the task of salesman?
Develop product and market knowledge
Prospect for potential clients
4. The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
5. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
well-established brand names
UGC NET PAPER 1
UGC NET Management
UGC NET COMPUTER SCIENCE
UGC NET COMMERCE
GATE COMPUTER SCIENCE
CFA Level 1
Login with Facebook
Login with Google
Forgot your password?
Lost your password? Please enter your email address. You will receive mail with link to set new password.
Back to login