Marketing Management - Marketing Management Section 1

Avatto>>UGC NET COMMERCE>>PRACTICE QUESTIONS>>Marketing Management>>Marketing Management Section 1

46. Match the following

List-I (Authors)List-II (Ideas)
(a) Bill Bishop1. Strategic Marketing for the Digital Age
(b) D. Bird2. Commonsense Direct Marketing
(c) Daniel S. Jonal .3. Online Marketing
(d) Jeffery F. Rayport4. Managing is the Marketspace
 5. e-commerce

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48.

Match the following

List-I (Marketing Sub-plans)List-II (Factors)
(a) Base Line Research1. Market Segmentation
(b) Technical Plan 2. Branding
(c) Organizational3. Distribution Plan
(d) Contingency4. Market Expansion Plan
 5. Tax

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50. Match the following

List-I (Element of Marketing)   List-II (Features)
(a) Place (Distribution)   1. Warehouse
(b) Promotion  2. Publicity
(c) Price3. Margins
(d) Product     4. Durability or Quality
 5. Marketing Mix

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